MISSION
The mission of 102psi is to provide professional guidance in the sustainable creation, development and enhancement of the Off-the-Road and Industrial Tyres business activity with a focus on safety and efficiency.​
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102psi specialises in the tyre’s Go-to-Market stage: the tyre life cycle from the end of the production line until and including the recycling of the end-of-life tyre.​
Services & Tools
Users, distributors, manufacturers and service providers of OTR and industrial tyres can benefit from independent worldwide industry expertise for short, mid or long term missions, on site or remotely.
Considering buying new tyres from an unknown source or second hand tyres in unknown condition?
We provide on-site independent technical evaluation of tyres prior to your purchase.
The World's Most Informative OFF-THE-ROAD Tyres Resource Centre
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102psi is a division of VAMAS 2.0 and was founded in 2016 by Koen Vandermeersch.​
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A bachelor degree in transport economics, Koen has worked in the off-the-road and industrial tyre business since 1998 and has built up extensive managerial and operational expertise across the world.​
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He has successfully managed a variety of services, innovation, sales, marketing, technical and R&D projects complementing the OTR tyre business in Europe, Russia & CIS, Africa, the Middle East, Asia, Australia and South-America.
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